Constantine Costopoulos aka. “Kosta” is a provides digital services professional with over 20 years of experience. Starting as a young Webmaster at United Airlines managing their international websites starting in 1999, Constantine has been around to see the birth of Google and Smartphones. Thereafter seeking further challenges, he switched to the Entertainment Industry where the served Discovery Channel as a Digital Content Producer, Sony Pictures Television as its Digital Media Director for Latin America and Brazil, and currently serves HITN as a Digital Services Manager.
Amongst his accomplishments, Constantine has launched Sony’s first OTT service in Latin America and Brazil for Canal Sony and Canal AXN, following an SVOD business model, directed the implementation of second screen interaction for the premiere’s of Hannibal and Mexico’s Next Top Model in Latin America and pioneered Alexa Skills for emerging markets in Latin America for Discovery Channel and the Food Network, together with the development of Google Assistant content for the same region.
Constantine is 43 years old, has a beautiful 3 1/2 years old son named Daniel Nickolas, which is the most important thing in his life. He’s been a Harley motorcycle ridder for the past 20 years and his hobbies include reading non-fiction literature and the study of the Tarot. He embraces the marketing slogan of the first company he ever worked for as his life motto: “Life is a journey. Travel it well."
- Increase reach and visibility of HITN.TV website and app by the creation of unique projects and content, targeted to support overall programming objectives and further engage current and newly acquired audience with high-quality digital experiences, thus increasing the brand's presence in its audience choice for digital destinations in at least 20% from the previous year.
- Update and maintain overall business objectives for Edye TV & Vida y Salud and all other digital properties overall by the application of available resources and relationships such as Adobe Pass, YouTube, JW Player (et al.) and technical oversight of product implementations with partners and content distributors, following to increase distribution and monetization per the product's roadmap, measurable in growth, reach and retention on a month over month basis with reports specific to the objectives mentioned above.
- Development and implementation of new technologies, making it possible for Vida y Salud to provide free medical consultations to users in all U.S. and Latin America during the COVID-19 pandemic crisis.
- Creation of state of the art custom content, marketing, and traffic dashboards with blended data sources to track and report all of HITN's products and services for C-Level executives.
- Creation of Coronavirus community resources to assist the community with local resources, such as food banks, unemployment, health resources, and the latest news together with custom live interactive maps, graphs, and statistics in the United States and worldwide using feeds from the WHO and John Hopkins University.
- Administration and curation of HITN TV's YouTube channel, achieving growth from 10k to almost 30k subscribers and over 10 million views in less than a year.
- Technical execution of on-air live streams with HITN celebrities broadcasted within the U.S. and Puerto Rico.
- In-depth research and understanding of HITN's competitors as well as the latest industry best practices to enhance and further digital product and services
- Expand HITN's digital product to new platforms and markets by the implementation of new technologies and critical personal relationships, for the expansion of the Edye.com product in new markets.
- Fluency in local regional languages (e.g. Spanish and Portuguese).
- Report, manage, coordinate and execute QA, QC, UI & UX for and digital products
- Lead cable operator roadmap implementation, including the management, supervision of integrations and partner authentications
- Liaises with Discovery Networks International’s global technology back-end platform team and regional development teams
- Support local testing with the product team and other business stakeholders through User Acceptance Testing processes
- Scope and support cable operator's technical requests and requirements
- Oversee, manage and execute Affiliates and Ad Sales deals integrations and new business
- Research new technologies for consideration of product improvement (e.g. voice integrations such as Apple Siri, Amazon, Progressive Web Apps, Alexa, and Google Assistant)
- Development, administration, optimization, and promotion of HITN.ORG & HITN.TV, The Young Arts Foundation, PBS Kids Mack & Moxy, fully responsive websites, including target audience research, creation, deployment, and reporting of social media campaigns.
- Short-form video content production and curation of digital assets for PBS Kids Mack & Moxy.
- Website content and back-end development for existing and new customers using the proprietary CMS systems, Bootstrap, custom PHP programming, jQuery, and CSS3.
Objective: Increase reach, consumption, and revenues of digital content on the network’s multiple platforms by establishing key strategic partnerships, original content production, B2B & B2C content-consumption solutions for the network’s portfolio in the Latin American & Brazilian markets.
- Production, UI, UX, QA, and marketing of Canal Sony and AXN's TV Everywhere Apps for new customer acquisition and retention ensuring a minimal standard of 20% Year-over-year growth by establishing key partnerships with HBO Latin America and affiliate cable operators in the region.
- Implementation of customized single-login solutions for long-form content consumption with individual MSO’s in the Latam & Brazil regions, pursuant to allow subscribers to access the same content on different platforms or domains (eg. network’s website or apps/affiliate websites or apps) with one single set of user credentials.
- Production and monetization of high-quality, rich media ads and short-form content for Canal Sony and AXN OTT products in Latin America and Brazil for top partners in the region.
- Increased company's bottom line EBIT by securing key revenue-share business models with high-profile digital content owners with presence in the region such as MSN, Google, Sony Music, and others.
- Production of Breakout Brazil, an innovative program format in which the linear experience was determined by digital and social media strategies, leading to the real-time broadcast of the show. Two seasons Breakout Brazil were produced, exceeding in both cases established KPI’s and surpassing in an excess of more than 20% predetermined ROI business projections.
- Micro-targeting and geo-targeting technical solutions implemented for SVOD & FVOD long-form content distribution of the network's digital inventory for responsive web and mobile platforms, in compliance with DRM of properties as governed by individual broadcasters and MSO licensing agreements.
- Executed the marketing digital strategy of the Canal Sony & AXN “TV Everywhere” OTT products on digital platforms and social networks with affiliate cable service providers and regional partners.
- Live-streaming of red carpet events for Mexico’s Next Top Model & Venezuelan “Todo por la corona” reality shows on social networks, with real-time reporting on Facebook, Twitter & Instagram, securing all aspects of the events, from connectivity, camera locations, social media management, and Q&A interaction, to hiring and celebrity host, Andrea Matthies.
Objective: to provide B2C and B2B customers with a digital experience aimed to exceed expectations of the Discovery brand, achieve ROIs while producing video content catered to cultivate curiosity, inspire, and create an emotional connection with the brand.
- Established partnership with AOL in Brazil based on content distribution and revenue share for Discovery Brazil's website.
- Creation of Discovery Latin America and Brazil’s Facebook pages to promote and distribute digital content to promote the brand’s equity and market original and acquisition programming.
- Execution of successful organic and paid digital marketing campaigns via Facebook, Twitter, and Google+ to increase the consumption of exclusive digital video content and raise awareness for prime-time Discovery Channel’s programming.
- Technical and editorial content production of "Experiencia Discovery," an original digital content product aimed to serve as an R&D platform for testing grounds of new digital technologies including augmented reality, 3D short-form video productions and animated infographic videos tailored to exceed expectations and secure future investments of high tear clients such as BMW, Pedigree, Unilever, P&G, and many others.
United Airlines and United Express operate more than 4,500 flights a day to 339 airports across five continents.
- Editorial and technical management of international websites (27 countries in 7 languages; one website per country).
- Implementation and administration of Telescope, an in-house developed CMS with connections to industry-specific transactional platforms (Apollo & Saber), allowing United Airlines International markets to generate $650 million in revenue from e-commerce global solution, sustaining the company’s bottom line during massive revenue losses post 9-11.
- Created the first Virtual Tours of Boing 320, 747, and then recently acquired 777 aircraft, portraying a 360 experience of economy, business, first-class, and cockpit cabins for United Websites. Also, the creation of several Virtual Reality tours with interactive features of the Red Carpet Club lounges was created, allowing customers to have a 360 view and virtually access different rooms and features of Mexico, Miami, and Chicago airport facilities.
- Updated press releases simultaneously in 7 different languages on a 24/7 basis, maintaining press, media outlets, and general public informed with the most recent, up-to-date official information during the 9-11 crisis.